Accommodation & Business Display Partner Program
Introducing Authentic Japanese Kakejiku to Travelers Visiting Japan
At Zen Kakejiku, we are looking for guesthouses, ryokan, hotels, cafés, and businesses interested in displaying authentic Japanese hanging scrolls.
Our goal is simple:
To help international visitors experience Japanese culture in a deeper and more meaningful way.
A kakejiku is more than wall decoration.
It reflects the seasons.
Creates a sense of calm.
And carries the spirit of Japanese aesthetics and hospitality that has been passed down for centuries.
We hope to create more places where travelers can naturally encounter this beautiful tradition during their stay in Japan.
Meet the Founder
Reino Tomita
Founder of Zen Kakejiku
Third-Generation Successor of Galleria Reino
Hello, and thank you for visiting.
My name is Reino Tomita, founder of Zen Kakejiku.
I am also the third-generation successor of Galleria Reino, a family-owned art business established in 1942.
For more than 80 years, our company has been involved in art supplies, framing, fine art sales, and gallery operations in Hiroshima and Fukuyama, Japan.
Growing up surrounded by paintings, traditional crafts, and skilled artisans, art was never something extraordinary to me—it was simply part of everyday life.
As I grew older, I began to realize that many of Japan’s most beautiful cultural traditions are still largely unknown outside Japan.
Kakejiku is one of them.
While opportunities to encounter hanging scrolls are decreasing even within Japan, interest in Japanese culture, Zen philosophy, and traditional craftsmanship continues to grow around the world.
I believe the beauty and quiet presence of kakejiku still have an important place in modern life.
A Mother Thinking About the Next Generation
I am also a mother of two daughters.
As both a parent and the successor of a family business, I often ask myself:
"What traditions and values should we pass on to the next generation?"
Culture survives only when people continue to share and preserve it.
Rather than treating kakejiku as something belonging only to the past, I hope to help it find a place in contemporary life.
Zen Kakejiku was created from that belief.
About Galleria Reino
Established on April 1, 1942.
For more than 80 years, Galleria Reino has served the Hiroshima and Fukuyama communities through:
• Art supplies
• Picture framing
• Fine art sales
• Gallery operations
Today, we continue to operate our physical store in Fukuyama, Hiroshima.
Zen Kakejiku was born as a new initiative to introduce Japanese hanging scroll culture to the world.
Why Kakejiku Matters
For centuries, kakejiku have played an important role in Japanese homes, tea rooms, temples, and inns.
They are changed with the seasons, selected to welcome guests, and used to create harmony within a space.
A hanging scroll is not simply decoration.
It is a reflection of Japanese culture, hospitality, and appreciation for beauty.
We hope more travelers will have the opportunity to experience this tradition firsthand.
How the Partner Program Works
We provide authentic Japanese hanging scrolls on a complimentary display basis.
Partner locations receive:
• A kakejiku (hanging scroll)
• An informational display card
• A QR-code shop card for guests
If the displayed artwork is sold, we will arrange collection and replacement with another piece.
There are no display fees or rental costs for our partners.
Available Collections
At Zen Kakejiku, we offer both authentic ready-to-ship hanging scrolls and an upcoming collection of original works inspired by the landscapes, culture, and stories of Japan.
Depending on the atmosphere and concept of your space, you can choose from the following collections.
Ready-to-Ship Collection
Authentic handcrafted kakejiku created and mounted by skilled Japanese artisans.
Our collection includes seasonal landscapes, auspicious motifs, calligraphy, and traditional Japanese paintings that bring a sense of harmony and cultural depth to hospitality spaces.
Ideal for:
- Traditional inns and machiya stays → Zen calligraphy and seasonal works
- Seaside accommodations → Landscape-themed works
- International guests → Mount Fuji and auspicious motifs
[View the Ready-to-Ship Collection]
Regional Collection (In Development)
An original series of kakejiku inspired by iconic destinations and local stories throughout Japan, including Tomonoura, Senkoji Temple, and Itsukushima Shrine.
Designed specifically for hospitality spaces, these works aim to reflect the unique character of each region while enriching the guest experience through art.
Each piece is created as original artwork, reproduced on Japanese washi paper using museum-quality giclée printing, and mounted as a traditional hanging scroll.
Examples include:
- Tomonoura Collection
- Senkoji Collection
- Itsukushima Collection
- Setouchi Landscapes
The images shown are concept visualizations of works currently in development. Final artworks, mounting fabrics, and colors may vary.
Installation & Maintenance
Installation, artwork replacement, and QR card placement are handled directly by Zen Kakejiku.
After installation, we may photograph the display for use on:
• Our website
• Instagram
• Pinterest
• Other official channels
The name of your property may be included when featured.
Performance Tracking
Each partner location receives a unique QR code.
This allows us to accurately track referrals and maintain transparent reporting.
Partner Commission
Partners receive a 5% commission on completed sales generated through their location.
Examples:
¥80,000 artwork → ¥4,000 commission
¥100,000 artwork → ¥5,000 commission
¥150,000 artwork → ¥7,500 commission
¥200,000 artwork → ¥10,000 commission
Our current artwork range is typically between ¥80,000 and ¥150,000.
Commissions are paid monthly.
Closing date: End of each month
Payment: End of the following month
Artwork Purchase by Partner Locations
If you fall in love with a displayed piece, partner locations are welcome to purchase artwork for their own space.
Special partner conditions are available.
Please contact us for details.
Frequently Asked Questions
Q. Is there any display fee?
No. Artwork display, installation, and replacement are provided free of charge.
Q. What happens if a displayed artwork is sold?
We will arrange collection and replace it with another suitable piece.
Q. Can our property purchase displayed artwork?
Yes. Special partner conditions are available.
Q. Is there a minimum contract period?
We generally aim for long-term partnerships, but flexible arrangements are possible.
Currently Seeking Partners
We are currently prioritizing:
• Hiroshima
• Fukuyama
• Onomichi
• Kurashiki
As we personally manage installation and artwork replacement, we are beginning with locations close to our base.
Let's Start a Conversation
We are not simply looking to display artwork.
We hope to create meaningful encounters between travelers and Japanese culture.
Together with our partner locations, we aim to preserve and share the beauty of kakejiku with future generations and visitors from around the world.
We would love to hear from you.
Zen Kakejiku
Operated by Galleria Reino Co., Ltd.
Established April 1, 1942
Contact:
info@reino-art.com
TEL: +81-84-927-3500